46
tool tote
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$57.40avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,281.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$8.78–$203.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 131K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price