53
tool stand
Worth a lookShows low returns (1.4%), but soft demand (-16.0% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good588.84avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.11avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Okay$252K$252K/yr · 156K searches
Price range
Okay$38.10–$248.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals High Price