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tool pegboard
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.79avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.65–$134.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$346K$346K/yr · 226K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,710.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand