39
tool case
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$73.31avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,180.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.82–$261.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 85K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price