45
tool box with drill
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Avg price
Great$63.17avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$26.61–$144.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,205.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 32K searches
Signals High Price