39
tool box light
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.61avg listing price — sweet spot $15–$100
Price range
Great$11.08–$68.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,662.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 104K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch