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toilet chain
Skip itPrices mostly outside the sweet spot ($3.54–$10.26) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,501avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$122K$122K/yr · 120K searches
Avg price
Bad$5.55avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$3.54–$10.26cheapest to priciest tracked listing — scored on the share inside $15–$100