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Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$66.97avg listing price — sweet spot $15–$100
Review moat
Good597.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$8.49–$292.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 71K searches
Growth
Bad-55.4%90-day search growth — must beat 0% to launch