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Skip itSoft demand (-7.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good610.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Price range
Good$6.35–$28.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 123K searches
Growth
Bad-7.7%90-day search growth — must beat 0% to launch