42
titanium hammer
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great459.28avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$149.01avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$19.47–$349.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 125K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price