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tint meter
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Review moat
Great123.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.90avg listing price — sweet spot $15–$100
Market size
Good$569K$569K/yr · 186K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$46.61–$178.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate