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tile repair kit
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-2.8% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$10.58–$22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$315K$315K/yr · 269K searches
Review moat
Okay1,673.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch