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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 17Conversion 86Competition 4Returns 53Price range 70Avg price 84Brand share 0Review moat 36Quality gap 17

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.67

avg listing price — sweet spot $15–$100

Price range

Good$10.31–$26.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$415K

$415K/yr · 225K searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay2,900

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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