51
tie wire
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great479.21avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.98–$48.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 171K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand