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thermocouple
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Review moat
Great247.11avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.92–$73.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$194K$194K/yr · 221K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand