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thanksgiving window lights
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Review moat
Great341.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.29–$31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand