47
temperature controlled outlet
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.08avg listing price — sweet spot $15–$100
Price range
Great$12.69–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,645.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$187K$187K/yr · 228K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand