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teckin smart plug

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Soft demand (-7.1% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 21Conversion 75Competition 35Returns 43Price range 80Avg price 90Brand share 25Review moat 24Quality gap 53

Avg price

Great$21.18

avg listing price — sweet spot $15–$100

Price range

Great$9.72–$37.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$132K

$132K/yr · 89K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,602.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

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