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teal lamp
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Great$65.31avg listing price — sweet spot $15–$100
Review moat
Good960.19avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$14.45–$234.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$166K$166K/yr · 306K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale