47
tapping block
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.08avg listing price — sweet spot $15–$100
Price range
Great$6.29–$46.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good826.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$144K$144K/yr · 92K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-17.3%90-day search growth — must beat 0% to launch