56
tape measure 50 ft
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.51avg listing price — sweet spot $15–$100
Price range
Great$8.28–$55.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,760.91avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 47K searches
Signals No Dominant Brand