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tack cloth
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Good$778K$778K/yr · 276K searches
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Price range
Good$6.71–$27.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,311.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand