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table wedges
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.87–$70.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,636.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$262K$262K/yr · 66K searches
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand