47
table base only
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Incredible95.49avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$131.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Okay$108K$108K/yr · 186K searches
Price range
Bad$16.05–$838.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price