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switchbot blind tilt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great321avg incumbent reviews — the moat a new listing must climb
Avg price
Good$128.21avg listing price — sweet spot $15–$100
Market size
Good$306K$306K/yr · 182K searches
Price range
Okay$56.34–$192.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand