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switch outlet combo
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Good727.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.51–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 98K searches
Brand share
Bad94%top-5 brand share — brand-locked demand