51
swing arm wall lamp
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$70.55avg listing price — sweet spot $15–$100
Review moat
Great351.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$19.70–$264.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$110K$110K/yr · 147K searches
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale