55
survey equipment
Worth a lookShows a sweet-spot price point ($37.64 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$37.64avg listing price — sweet spot $15–$100
Price range
Incredible$20.95–$67.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 627K searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,016.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand