49
surface conditioning tool
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Review moat
Incredible66.69avg incumbent reviews — the moat a new listing must climb
Avg price
Great$99.84avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$19.13–$248.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$160K$160K/yr · 96K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale