40
stud shoe
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Incredible73.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$32.50avg listing price — sweet spot $15–$100
Price range
Good$7.79–$141.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 15K searches