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stucco patch
Worth a lookShows searches that convert (12.6% search→purchase), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Great$9.30–$34.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,140avg incumbent reviews — the moat a new listing must climb
Market size
Good$298K$298K/yr · 149K searches
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf