39
structured media enclosure
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$70.56avg listing price — sweet spot $15–$100
Review moat
Great412.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$24.05–$165.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Good$284K$284K/yr · 164K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand