53
street light pole
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$94.41avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,039.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.18–$183.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 41K searches