58
storm door sweep
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.97–$68.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,464.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 123K searches
Signals No Dominant Brand