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stone grip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.14avg listing price — sweet spot $15–$100
Price range
Great$10.41–$53.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,904avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 18K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand