56
stilts
Worth a lookShows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 632K searches
Competition
Great31%top-5 click share — an open shelf
Review moat
Great401.64avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$173.19avg listing price — sweet spot $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$16.24–$526.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price