48
stiletto hammer
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great292.64avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$148.96avg listing price — sweet spot $15–$100
Market size
Okay$265K$265K/yr · 445K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$15.15–$341.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price