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stick on picture hangers
Launch itA $1.2M/yr market growing +11.3% this quarter with returns at 1.3% — clears our launch bar.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 703K searches
Price range
Good$5.27–$27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Review moat
Bad18,960.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand