63
step drill bit
Launch itA $2.1M/yr market growing +1.1% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 860K searches
Avg price
Incredible$28.89avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.46–$125.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,363.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.1%90-day search growth — must beat 0% to launch