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51

stash container

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 23Conversion 25Competition 84Returns 66Price range 57Avg price 73Brand share 71Review moat 63Quality gap 73

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.71

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good999.1

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.07–$27.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 188K searches

Products