43
star screwdriver set
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.77avg listing price — sweet spot $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Okay$4.56–$19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,154.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 97K searches