62
staple gun
Launch itA $3.9M/yr market growing +11.8% this quarter with returns at 3.1% — clears our launch bar.
Market size
Incredible$3.9M$3.9M/yr · 2.1M searches
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$8.93–$47.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,081.8avg incumbent reviews — the moat a new listing must climb