40
stanley fan
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+131.6%90-day search growth — must beat 0% to launch
Price range
Great$45.83–$106.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$70.84avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,131.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$20K$20K/yr · 9K searches
Competition
Bad95%top-5 click share — a locked-up shelf