47
stair stringer
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great264.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.88avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Good+49.5%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$14.29–$228.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 48K searches