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stair lighting
Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.60avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,547.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$176K$176K/yr · 202K searches
Price range
Okay$16.41–$277.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Signals High Price