30
stair ladder
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Review moat
Good603.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good$113.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$62.16–$174.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 106K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf