46
square ruler
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,727.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.03–$22.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 117K searches