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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 32Conversion 80Competition 39Returns 76Price range 88Avg price 95Brand share 4Review moat 87Quality gap 14

Avg price

Incredible$34.40

avg listing price — sweet spot $15–$100

Price range

Great$7.49–$100.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great265.26

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Market size

Bad$86K

$86K/yr · 30K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

Search terms