53
spring latch
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (+0.1% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great360.72avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.65–$51.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$14.63avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 196K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand