40
spin doctor
Skip itSoft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$70.95avg listing price — sweet spot $15–$100
Review moat
Great305.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.97–$238.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$81K$81K/yr · 26K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals High Price